Lucy Terry joins Crimestoppers as Head of Marketing and Communications

We're delighted to announce that Lucy Terry has joined Crimestoppers as our new Head of Marketing and Communications, where she will lead our charity’s integrated marketing and communications strategy.

Her remit includes oversight of brand, campaigns, media and digital activity, all aimed at increasing awareness and usage of Crimestoppers’ unique, anonymous crime reporting service.

Lucy brings extensive experience in large‑scale, purpose‑led communications and behaviour‑change campaigns. At Network Rail, she led nationally recognised public safety initiatives including Small Talk Saves Lives and You vs Train, delivering high‑profile, insight‑driven work designed to influence public behaviour.

“Lucy brings a strong combination of strategic thinking, creative leadership and experience delivering impactful public‑facing campaigns.

"Her expertise will be critical as we continue to strengthen our brand, evolve our communications and ensure Crimestoppers remains relevant and accessible to all communities.”

Mark Hallas, Crimestoppers Chief Executive Officer

In her new role, Lucy will look to lead a major brand‑boosting and awareness programme. This will focus on identifying and targeting the drivers of behaviour that influence whether people come forward with information about crime. 

Lucy said:

“Crimestoppers is a powerful and trusted brand with a clear social purpose. I’ve spent my career delivering communications that drive real‑world impact, and I’m excited to apply that experience to help grow awareness, reach new audiences and ensure the charity’s marketing continues to be bold, relevant and effective. 

"Working closely with agency partners, we’ll be developing new insight‑led behaviour‑change work that strengthens our brand and motivates more people to speak up safely and anonymously.”

Lucy’s appointment comes as we expand our awareness‑led and digital‑first marketing approach, ensuring our services remain visible, trusted and accessible across the UK.

10 February 2026