The only way is (JD) UP for Fearless

Fearless, Crimestoppers’ dedicated youth service, recently had the privilege of being invited by the JD Foundation (the charitable arm of JD Sports) to take part in their JD UP event in Manchester.

The Fearless crew in action at JD UP, Manchester

This event, a unique immersive experience designed to inspire young people, provide insight into a wide range of careers and help them to reach their unlimited potential. gave our Fearless team an opportunity to engage with thousands of students in a fun and interactive environment. Imagine a DJ on the decks, panel Q&As and dance-offs in the auditorium - and a full-size JD Sports store built especially for the occasion!

Young people help shape our future plans

The team spoke to young people about Fearless and anonymous reporting, invited them to get curious about how they would handle difficult situations and gained valuable knowledge about the types of crimes that concern them the most. 

The thoughts and ideas they shared with us will help shape our future plans and campaigns, enabling us to better connect with our key audience of 11 to17 year olds.

The whole team was grateful to have this opportunity and fouind that spending four days surrounded by brilliant young people, passionate JD Sports crew and other charities committed to breaking down barriers for the next generation was incredibly rewarding. A huge thank you to the JD Foundation.

Whether you’re a young person, a parent or an adult who works with children, find out more about how Fearless can help you:

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15 April 2025