We launched an innovative and imaginative campaign entitled ‘#putpockets’ to highlight the dangers and raise awareness of pickpocketing across the UK.

Every day over 1,700 people have something taken from their pocket or bag, which is why we joined with agency OgilvyOne to create a video highlighting this issue.

Find out more about the video and the statistics on pickpocketing.


What is #putpockets all about?

Friends and partners talk about what #putpockets hopes to achieve

#putpockets leaflets

Are you visiting this page because you found a #putpockets leaflet in your bag, or on your person? You’re now far more aware of just how clever pickpockets are, which will reduce your chances of falling victim to a real pickpocket in the future.

PickpocketsHow does putpockets work?

The Normalcy Bias refers to a phase people enter when making a decision. It causes us to underestimate the possibility of an event occurring and its possible effects. In short, we never believe it will happen to us.

Unlike posters and leaflets you’d pick up, the #putpockets experiment eliminates the effects of the Normalcy Bias by demonstrating that anyone can fall victim to a pickpocket, even you.

Join the debate on Twitter using #putpockets.