Comms - widening the scope of your activity

Widening the scope of your FireStoppers marketing will mean you reach more relevant people, so as to improve the deterrent effect and to drive more information following an incident:

• Budget - allocating a budget can help you reach a wider, more targeted audience.
• Deterrent - identify high risk areas and focus fire reduction/deterrent activity within these neighbourhoods.
• Drive information - following an incident, target social media messages, asking for information, to the relevant communities. Those who tell you what they know will remain 100% anonymous. Always.
• Events - when you attend events, don’t forget your FireStoppers literature (flyers, business cards, pull up banners). Spread the word across communities, businesses, and stakeholders in your region to drive engagement and, in turn, amplify the deterrent effect and encourage people to speak up. 
• Amplification - partnership amplification can be crucial to getting your message to a much wider audience. Speak to stakeholders and organisations with a vested interest in reducing deliberate fires, and ask them to spread the word.

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