Marcoms is key - a case study

Your Marcoms Team is key to the success of FireStoppers - the more the people in the community know about the service, the more likely they are to use it when they have information of value to you.

Gaining the Marcoms Team’s buy-in is really important, and getting as many messages out promoting the FireStoppers calls to actions as possible is key.

Here is how Essex FRS does it:

• Problem/objective – speak to your Marketing and Communications Team and pose the problem/objective - in this instance it would be: how can we reduce the level of deliberate fire/attacks on fire fighters and fire response vehicles in the region?
• Solution – talk about FireStoppers as an initiative that can help address this - give narrative and data examples if possible (please see the form that Essex FRS use here).
• Impact – provide details of how FireStoppers can positively impact the community as well as the Fire Service. Consider who that community is - break it down into different target audiences if necessary.
• Channels and messages – discuss how it can best be promoted to spread awareness, so people know where to go if they have information, or to use the service as an arson deterrent/reduction tool.
• Activity – let the comms team take the lead on the activity undertaken.
• Quarterly meeting – invite your comms colleague/s to the FireStoppers quarterly meetings so they can share their successes, ask questions, hear what other Fire Services are doing.