Police have secured this closed circuit television image of three man who threatened staff in a Horsham shop before stealing £10,000 worth of cameras.
The robbery took place at Jessops in Swan Walk just after 4pm on Wednesday 25 June but with the CCTV image now available officers are hoping someone may recognise the suspects and come forward with information.
Detective Constable John Hord, of West Sussex CID, said: "This was a terrifying incident for staff. Whiile no one was hurt, the men threatened to cause them serious harm. They ripped cameras and lenses from displays before making off."
All the items have unique serial numbers and police are keen to hear from anyone who may have been offered cameras or lenses in suspicious circumstances.
Det Con Hord added: "We believe the three men had visited the shop earlier the same day and so we'd also like to hear from anyone who may have seen them or knows who they are.
"They should phone Sussex Police on 101 or email email@example.com, quoting serial 1175 of 25/6.
"If preferred, they can contact the independent charity Crimestoppers free and anonymously on 0800 555 111."
- Suspect name: