Cash rewards for information about underage alcohol sales across Norfolk

Cash rewards of up to £1,000 are on offer for information leading to the successful charge of those selling alcohol to young people under 18 and proxy sales of alcohol by adults for young people under 18 across Norfolk. 

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Tackling underage drinking in Norfolk

Crimestoppers Eastern Regional Manager and Norfolk Police Chief Constable at Norfolk Safer Community Awards


In a crackdown on underage drinking across the county the independent charity Crimestoppers wants residents to tell them what they know about illegal alcohol sales. Callers won’t be identified - it’s what you know, not who you are.

The call for information comes after a Great Yarmouth Community Alcohol Partnership was launched in April this year by Baroness Newlove and Eric Pickles MP. The partnership is made up of Norfolk Police, Norfolk County Council, Trading Standards, Great Yarmouth District Council, local Councillors, Youth Offending Teams, schools, charities, alcohol support agencies and local industry – all working together to tackle underage drinking.

“We appreciate that not everyone feels comfortable going to the police or Trading Standards about underage and proxy sales of alcohol. No one has anything to fear by contacting the independent charity Crimestoppers. You will remain 100% anonymous. We never ask for your name and no personal information is taken. We do not record our calls and do not trace calls or IP addresses."

Ann Scott Eastern Regional Manager


Ann Scott explained why supporting this initiative is so important: “Underage drinking cannot only have serious health implications for young people, it can leave them vulnerable and often a contributory factor to anti-social behaviour which impacts all members of the community.

"Many people do not realise that buying alcohol on behalf of a young person can result in a fine of up to £5000. If you have young people in your family why not show them the website www.fearless.org. They can get impartial information here about alcohol and the consequences of drinking underage. They can also give information to Fearless anonymously if they feel unable to tell Police, parents or teachers”.