We launched a brand new advert which was played across radio stations in East Anglia. It follows the launch of the “Lost Cats” campaign last month aimed at tackling the theft of catalytic converters, better known as “CATs”.
Crimestoppers Catalytic Converter Theft Radio Advert
Crimestoppers launched a campaign to tackle catalytic converter theft in the East of England after a dramatic increase in thefts over the last three years
Although metal theft has seen a steady decrease the theft of CATs has seen a dramatic increase in the last three years. The charity is getting involved due to a lack of information around who is stealing them and where they are going. It is appealing for the public to give them information anonymously – and they could even claim a cash reward of up to £1000.
Terry Pearce, from the Eastern Region Special Operations Unit, said “We are funding Crimestoppers to run this campaign because the community really are the eyes and ears of the Police. Each force in this area have put a number of measures in place, such as offering CAT marking and prevention advice, but we believe that information from the public could assist us greatly."
The radio advert follows the campaign launch in January with 120,000 leaflets being put through the letterboxes of homes across East Anglia. The radio advert can be listened to on the Crimestoppers YouTube channel