1 December 2014

Crimestoppers, the independent crime-fighting charity, is today launching a week of activity targeting students in Loughborough to raise awareness around personal safety and alcohol harm in the run up to the festive period.

This campaign has been organised in partnership with the Charnwood Community Safety Partnership, which includes Charnwood Borough Council, Leicestershire Police, Loughborough Street Pastors, Loughborough University and Loughborough College. 

Using the strapline ‘Gauge Your Behaviour’, people will be asked to think about where their drinking will put them on a scale of sober-tipsy-drunk and the potential for personal harm that this can create.  To promote the initiative local businesses that are active in the night-time economy, will also be asked to play their part by displaying posters with the ‘Gauge Your Behaviour’ message on their premises as well as asking their staff to wear promotional T-shirts and badges. 

It is hoped that this will prompt many to regulate their own behaviour and be aware of the dangers involved when alcohol is consumed to excess. It is also hoped that the promotion of the Crimestoppers 0800 555 111 telephone number will provide an anonymous option for reporting information relating to violent crime in the area.

East Midlands Regional Manager, Kiran Dhanda, said: “This is a great opportunity for Crimestoppers to work in partnership with local agencies in Charnwood Borough and encourage people to have a safe night out by considering how their drinking may affect their behaviour.

“We want to achieve a notable reduction in alcohol-related crime thereby making the festive period happier and safer for everyone.”

Councillor David Snartt, Chairman of the Community Safety Partnership, said: “This initiative is not about spoiling Christmas fun, but advising people to be aware of what they are drinking so they can make informed choices.

“We’re also encouraging the town’s student population to be aware of how to keep their possessions safe.

“The run-up to Christmas is a busy time for Loughborough’s night-time businesses so we are working together with partners to promote alcohol and safety awareness.”

Crimestoppers operate the anonymous 0800 555 111 telephone number and Anonymous Online Form which allows members of the public to pass on information about crime and criminals 100 per cent anonymously.

Crimestoppers also works at a grassroots level across the UK helping to fight crime in local communities. Our volunteer network is integral to this, working with local law enforcement agencies, businesses and other charities, to launch campaigns and events, helping make communities safer places to live.


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