Islanders are set to be reminded of the importance of passing on information about crime through a high profile advertising campaign developed by Jersey Crimestoppers using Jersey Dairy milk cartons.
It is hoped that the campaign will encourage islanders to play their part in bringing criminals to justice by saying something - if they know something - about crime in Jersey.
Aligned with a key policing priority in Jersey, the campaign specifically highlights that handling, buying or receiving potentially stolen goods supports the activities of criminals.
Niall McClure, Chairman of Crimestoppers in Jersey said: “Fear of calling the police should not be a reason to say nothing and Crimestoppers offers either telephone or online ways to anonymously pass on that vital name or piece of information that may then help the police."
Putting the Crimestoppers message in the hands of virtually every Islander
Niall continued: "Crime is reducing in Jersey and Crimestoppers wants to help reduce it even further. This campaign literally puts the Crimestoppers message in the hands of everyone who pours milk on their cereal in the morning, or in their well-deserved cuppa after a hard day at work. And the message is clear. If you’ve seen or heard anything about a crime - any crime - contact Crimestoppers. Your anonymity is guaranteed."
Over the course of several months around 750,000 cartons will carry the Crimestoppers message thanks to financial support locally from NatWest.
We are asking members of the public to pass on any information about crime in Jersey anonymously by telephoning 0800 555 111 or via our Anonymous Online Form. Both routes are 100% anonymous – names are not taken, calls and IP addresses are not traced or recorded and people do not have to go to court.