Crimestoppers has come up with several award winning national campaigns over the past 25 years since the charity launched, but how do we go about running these? First of all we think about our objectives. We try to achieve the following three things:
We cover a wide range of issues in our national campaigns
After each campaign has launched we monitor the success via media engagement and measure the incoming calls and online reports. We evaluate our campaigns fully to demonstrate to the impact of the campaign and to think about ways in which we could improve future work on that particular topic.