Football and Crimestoppers working together to reduce Merseyside crime

A unique partnership between Crimestoppers, Everton FC, Liverpool FC, Marine FC and Tranmere Rovers, supported by the Police & Crime Commissioner and Merseyside Police, whose goal is to make Merseyside safer for everyone.

The four football clubs on Merseyside are at the heart of the community and, putting aside old rivalries, want to deliver a powerful message that everyone can play a part in reducing crime by reporting crime to Crimestoppers, as an independent charity which gives the public a safe and trusted means of giving information about crime anonymously.

Through the work of Everton in the Community, the LFC Foundation, Marine in the Community and Tranmere Rovers Community Foundation, countless lives are changed, young people are supported and thousands of people across Merseyside benefit each year.

Via the clubs joining together, this campaign is using the power and reach of football to change communities and help stop exploitation, abuse, and violence.

This powerful unifying message, using both traditional and new media, community events and programmes, is reaching out to those supporters and communities most affected by crime and the harm caused by crime.

The campaign aims:

• To increase awareness and trust in the anonymity of both Crimestoppers and our youth brand, Fearless.org, for anonymous reporting, and to maximise the number of useful reports about crime.
• To enable the four football clubs to have a positive impact on their community by helping to reduce crime. 
• To empower individuals and communities to make their communities safer.
• To highlight the issues of County Lines, gun and knife crime, Child Sexual Exploitation and violence against women and girls, and prevent young people becoming victims.
• To challenge the 'no grass' culture, particularly amongst young people.